Want Better Answers? Ask Better Questions
The truth is, most of us are pretty poor at asking questions. We can all do it, of course; we can all ask ‘What’s your name?’ without thinking too much. But once we move up...
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jfdi New Business Barometer 2021
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We help agencies grow by winning new business. We are privileged to have worked with over 500 agencies - both large and small and across marketing...
Succeed by growing your client’s business and yours Designed to help those in client-facing roles learn the skills to lead and grow their existing client relationships. ...
The most effective path to growth is through client development. Now more than ever, keeping and growing the clients you have is essential for sustainable...
Master the skills that help persuade clients to buy Every agency has to sell themselves – new projects, new products and services – to both new and existing clients to create a sustainable, growing business. The more capable and comfortable your people are with these consultative selling skills, the more potential...
Succeed by growing your client’s business and yours Designed to help those in client-facing roles learn the skills to lead and grow their existing client relationships. This takes careful planning, from aligning growth plans to your agency strategy, identifying growable clients, to knowing where to look and how to ask. You’ll learn...
The truth is, most of us are pretty poor at asking questions. We can all do it, of course; we can all ask ‘What’s your name?’ without thinking too much. But once we move up...
Continue Reading >The most effective path to growth is through client development. Now more than ever, keeping and growing the clients you have is essential for sustainable growth. Your agency is at least 5 times more likely to...
Continue Reading >“Pragmatic, perfectly paced and bursting full of terrific insider secrets. Shortcut your new business knowledge and get to the heart of what matters – driving the sale. Best course I have been on in years (and I have a lot of new business experience), as I learnt more than a few brilliant tactics and new ideas I can take back to the team. Can't recommend JFDI enough.”
Katy Howell, CEO, Immediate Future
"JFDI’s Pitch Leadership Skills day really focuses your mind on some of the areas of pitching that might be forgotten in the heat of the pitch, but really make the difference between winning and losing. There is a good balance between “teaching” moments, interactive moments and “sharing” moments with other people going through similar issues in their business. There are definitely lots of relevant tips that I’ll be sharing with the wider team."
Kate Brundle, Business Development & Marketing Director, Livity
“The full end-to-end story was covered in the seminar, from strategy to winning and growing, which is really useful.”
Chief Marketing Officer, APAC at iris Worldwide
"Essence has been on an extraordinary journey over the last few years taking billings from £7.8m in 2007/8 to over £170m in 2011/12. We have come a long way since JFDI agreed to run a series of workshops with our Executive team in a musty and smoky upstairs room of a pub in South London in early 2009. JFDI helped us understand the value in the assets we already had and gave us the self confidence to pitch to anyone, against anyone and be true to our values. They played an important role in setting us on the right path to success."
Matt Isaacs, CEO, Essence Digital
"Having carefully aligned our business objectives with our professional development requirements, I truly believe our JFDI workshop will have a significant and positive impact upon our ongoing success this year. Our people came back believing it had been one of the most focused, informative and actionable courses we have ever offered."
Dom Robertson, Managing Director, RPM
"New Business is tough and getting tougher, which makes JFDI a breath of fresh air. Camilla's honest, invaluable and informative approach gives a whole new energy to the way agencies should approach new business. Helps you work through the analytics of past performance to raise up to another level, leaving you inspired and ready to JFDI."
Caroline Frith, New Business Manager, The&Partnership
"I found the prospecting course to be extremely helpful. Rather than having to rely on a basic list of potential contacts and opportunities, I now have a strategic framework that I can use to develop a plan of activity to move opportunities along the pipeline. I highly recommend this to anyone who is wanting to add some strategic rigor to their new business planning activity."
Rupert Doggett - Operations Director, Ogilvy Healthworld Advertising
“JFDI's Prospecting and Marketing Skills day is a comprehensive walk-through of the processes and disciplines needed to make new business work in a 21st Century agency. With plenty of alternative prospecting strategies to choose from you'll leave feeling well-equipped to both do your job and to provide your colleagues with a deeper understanding of their roles in your agency's future growth.”
Steve Osborne - Partner, Osborne Pike
Camilla and Janine provided a razor-sharp focus on New Business and getting things done. Their vast experience made them a fantastic sounding board for challenges we were facing, ranging from positioning to agency marketing.
Francesca Brosan, Chairman & Co-Founder, Omobono
Matthew Jarman, Client Director, Lakestar McCann
Jim Glodkowski, Digital Project Director, McCann Manchester
JFDI’S Mark Clark brought to life each section of the course with relevant examples and opened our eyes to things we can apply immediately as quick wins along with some more longer-term models. The learning book was really useful in terms of being able to take away something tangible and put it into practice. Thanks for a fantastic session Mark!
Claire Knight, Senior Client Director, Everything Different
I attended the Entrepreneurship & Winning More Business From Your Clients accelerator session at the IPA and would recommend anyone in a client-facing role to attend. I have left with actionable points to work on which can easily be conveyed and transferred to others at my agency. JFDI’s Go Grow Plan breaks down what can sometimes appear to be a huge task into something much more manageable to digest. The additional notes supplied to supplement the learning are also really useful.
Sharan Cheema, Client Services Director, Navigate Digital
“The Inside support has been invaluable. We’ve now created and have a really strong commitment to our new business plan, and most importantly, its delivery. Without the unrivalled experience and expertise of Camilla & Emma it simply wouldn’t have happened. The value it is delivering has way exceeded our expectations”.
Margaret Johnson OBE, Group CEO, Leagas Delaney
Chris Freeland, CEO, Rapp UK
"Mark gave us practical and applicable strategies to put organic growth at the heart of the agency agenda – I would recommend every agency Business Lead attends this jfdi Client Growth Academy.”
Zoe Crowther- Marketing & New Business Development Director, Leo Burnett
"I attended the Prospecting and Marketing Skills course with Mark and found it to be an extremely useful and informative day, in fact, it went too fast! As well as picking up new skills and tips for prospecting and ensuring delivery is realistic, it also consolidated and confirmed approaches I am already using in a new business role. Thanks Mark!"
Treina Smyth, Business Development Manager, The Purple Agency
“We worked with Mark, Camilla and the JFDI team on a training initiative recently. Essentially to help us improve the already high standard of pitching we conduct as a global agency network. So we were looking for new ways of working, tools and inspiration. We got this and plenty more. Despite the sessions being 'bitesize' - essentially 90 mins in length (our choice) - they were packed full of both theory and practical application of really good thinking in the area of pitching: listening skills, asking better questions, profiling prospects etc etc. I'd certainly recommend JFDI and I'd use them again”.
Richard Stokes, Global Chief Development Officer, Maxus
“This was one the best and most worthwhile days of training I've been on. Mark was a great facilitator, allowing us to determine the flow and direction of the day, whilst still keeping us on track with the main objectives. He has a wealth of knowledge to share and it's already helped with current pitches that I'm working on.”
James Turner, Media & Planning Director, the7stars
“Highly recommended by our colleagues at WPP, we hired JFDI to instil an entrepreneurial new business culture within the agency. We wanted to create a mentality where seeking out and developing new business opportunities becomes the norm, building a sense of shared commercial responsibility.
The Entrepreneurship Academy certainly delivered. Camilla provided a thoughtful combination of strategy and practical tools, which left the team energised, motivated and empowered to go out and win new business. They understood that each individual really could make a difference to the overall company sales”.
Becky Munday, CEO, Mando
The New Business Academy allowed us to hit the reset button and we’re now feeling energised with a renewed sense of confidence.
Camilla's experience and expertise was invaluable during the course of the day. Together we developed a new business and marketing strategy which we feel sure will help deliver our revenue targets. Highly recommended.
Jason De Winne, General Manager, ICLP
"Mark came in to support Southpaw in really helping to shape the next stage our new business proposition and strategy. Really actionable and insightful tools that we could literally use immediately. Over the course of 2 days we now have a clear and precise plan to take Southpaw on and capitalise on the opportunities"
Rob Goodall- Business Director, Southpaw
Aine Dunleavy, Head of Client Services, Pull Digital
Simon Bateman, Founder, Social Disrupt
Creating and filling a new business pipeline was Integer’s number one priority. We enlisted jfdi to provide Inside support to help achieve that objective – and they more than delivered. It’s easy to de-prioritise new business in favour of the day-to-day, but the drive and energy of our Insider ensured we never wavered. We’ve built strong foundations that continue to reap rewards.
Clare Cryer, Managing Director, Integer
I attended JFDI's ‘Entrepreneurship & Growing Existing Clients’ course through the IPA - it was fantastic! Lots of tools to put into immediate practice and delivered in a way that's understandable, interactive, and informative. Mark Clark was extremely engaging and has a wealth of knowledge to share, but does so in a way that's digestible, no matter your level or experience. Would highly recommend JFDI and Mark, and will certainly be attending a few more of his courses in the future.
Tom Cummings, Senior PR Account Director, McCann Manchester
Michaela Gschwendtner, New Business Manager, MediaCom North Group
Mark Clark from JFDI held a great training day on Growing Existing Clients, for the IPA in Manchester. I came away feeling that I’d genuinely learnt skills and tools that I could implement easily into my work. The day was fun and he kept it at pace – brilliant.
Gary Bramwell, Client Services Director, Mediacom Beyond
I recently completed the IPA’s ‘Entrepreneurship & Growing Existing Clients’ training run by jfdi’s Mark Clark. It was fascinating, really useful and above all extremely enjoyable. I would thoroughly recommend the course, more so if Mark were presenting as he made the day fly by and has given me the confidence & knowledge to go out there and get stuff done. Thank you Mark for a great day.
Annette Hunsley, Senior Account Director, BJL
I recently attended the IPA ‘Entrepreneurship and Growing Existing Clients’ session run by jfdi. It was truly eye-opening. I've left with a really great set of tools to help me approach existing and new client relationships. Oh, and a new found mission, to lead rather than manage clients. Thanks Mark!
Jessica Holloway, Project Manager, C-21 Creative Communications
I recently attended a jfdi Client Growth Academy and I absolutely loved it. Mark shared many tools and insights which I found very useful. I'd recommend this course for anyone who wants to get the right tools you can put into practice easily.
Aiste Balaisyte, Digital Operations Director, Threepipe
"The Client Leadership programme run by Mark, has helped add a new dimension to the client centric culture we employ at Conversion.com. The course has enabled our team to look at their partnerships from a more strategic standpoint and is yielding great results in terms of client growth/opportunity. Thank you Mark / jfdi for helping our teams unlock some truly exciting potential."
Ross Carder, Senior Account Director, Conversion.com
Samantha Dixon, Global Account Director, MullenLowe London
I attended the Prospecting session run by Mark which, given my recent transition into the world of new business, I found extremely beneficial. The mechanics and techniques Mark discussed and presented gave me a new perspective on how to streamline our approach as a new business function. Well structured, considered content which I'm sure will have a positive impact on how both myself and the wider business approach the area of prospecting. I'd highly recommend this, and JFDI's courses for anyone looking to broaden their knowledge in the agency growth sector.
James Mellor, Account Director, Blue Chip Marketing
"The jfdi team have just run a 'Bitesize' series of pitch training modules for us - 6 in total. Excellent content, engaging style and a great way to get my fuller senior team all on the same page in terms of pitching. The advice is practical, and there is an emphasis on using real and sometimes live case studies for the discussion. My team loved it and drop out rates were minimal - a good sign! And even better, it works - our confidence is high and deservedly so - our pitch win ratio is currently at 1 in 2."
Vicky Bullen, CEO, Coley Porter Bell
"Really enjoyed our recent Pitch to Win Academy with Mark. Pitching is like a muscle that is constantly used but every now and then needs a total workout in order to bring you to back to full fitness! We learned a lot of new things throughout the Programme, as well as being reminded of some old things that we'd forgotten about. A superb experience all round and it's certainly something we need to bake in on a more ongoing basis."
Martin Nieri, CEO, Partners Andrews Aldridge
"I recently attended the jfdi Prospecting Skills and cannot recommend it highly enough. I have recently been promoted into a role which requires more new business understanding and this course stripped things back to basics for me, enabling me to take what we had discussed in the training and apply it to my agency and to my daily working routine straight away."
Gary Whelan, Business Director, MKTG
"We knew we were as good as most agencies at pitching when we approached jfdi but we also believed we could improve. Guided and inspired by a jfdi Pitch To Win Academy, we managed to turn an average 30% conversion rate into a plus 60% win rate. And we believe it will continue improve as we develop our pitch skills with jfdi."
Mark Mullooly, Business Development Director, Aesop
“In our day jobs we are expected to think creatively and strategically about our clients…however, like many communications professionals, we fail to take time to apply that approach to ourselves. Taking time out with JFDI is business transformative, no matter if you are a small, medium or large agency. It’s worth the investment if you are struggling to work out who you are, how you stand out from the competition and how to grow your businesses.”
Paul Donlon, Director, OWLMS
Ben Whattam, Managing Partner, Keko London
"Janine led a recent JFDI session around agency marketing skills which focused on building agency reputation in order to generate and build new business leads. I found the delivery of the session engaging and insightful, with Janine’s obvious passion, knowledge and experience around all things new business coming to the forefront.
The session provided me with key strategies and methods through which to improve Blue Chip’s new business pipeline, and can categorically say I’ll be looking to implement these practices internally over the coming months. I’d absolutely recommend agencies to utilise jfdi when looking to grow their business or win competitive pitches."
James Mellor, Senior Development Account Director, Bluechip
"We had tried lots of growth methods over the years from lead generation to events to speed dates. They all underperformed. So we went right back to the basics and JFDI led us through that process brilliantly. Workshops around different approaches to new business, helping us find our new business proposition and attitude and organising our agency story before we went to market. Then using the talents of the Inside team, we had great support in defining suspects and converting them into prospects and finally clients. Happy Southpaw!"
Tom Poynter, CEO, Southpaw
“This was a fast-paced session with Camilla brimming with insider tips and know-how. It gave me a fresh perspective - not only on how to manage the new business process, but also how best to work with procurement. It was certainly valuable time spent out of the office that left me feeling better equipped to grow my business. Highly recommended.”
Julie Giddens-Davies, Group Managing Director, Farraday
"I was thrilled with the New Business Healthcheck. Before investing in this I'd found all other new business advice to be either a bit wishy washy or simply just unrealistic. But working with Camilla helped us break down exactly what worked best for us and why, all based on where we were ultimately trying to get to. I'd recommend the process to any agency that needs straight-forward, actionable outcomes from a new business session."
Iain Swan, Strategy Director, Bright
Really enjoyed JFDI's Pitch Leadership training and got a lot out of it. I've been leading and supporting pitches for years, but there was so much that was totally new to me, so I'd recommend it regardless of your level of experience.
Chris Gilfoy, Strategy Director, the7stars
I attended jfdi’s Pitch Leadership Academy run for the7stars pitch leaders. Mark’s provided the best training I think I've ever had. The amount of in depth analysis he crammed into a day is astounding and I feel infinitely better equipped to get into the brains of prospective clients and nail the entire pitch process from start to win. The whole group came out inspired and enthused at the start of the journey Mark has set us on. I would highly recommend him!
Alex Keogh, Digital Strategy, the7stars
"Mark from jfdi ran a fantastic piece of Pitch Leadership training for our team on winning new business. His knowledge, acumen and engagement with the team were second to none. We left feeling inspired to put all we had learned into practice straight away, with a fresh understanding of what it takes to win the client rather than simply answering the pitch question. I'd recommend this course to anyone who wants to step up their pitching game."
Simon Harwood, Head of Strategy, the7stars
"I recently attended a pitch presentation course run by Mark at JFDI. The event was one of the most engaging and instructive events of this nature that I've attended. Mark pushed the theory but ensured the course was practical enough to have relevance for any level of presenter. In a four hour event I took six pages of notes, which I've been poring over as I prepare for a presentation I'm delivering this week."
Finn Lynch, Director, Blackbridge Communications
Ash Clark, New Business Manager, JKR
Laura Wood - Business Development Lead, Southpaw
Sonia Dandy-Bee - Business Unit Director, Avvio Reply
Alison Bennett, UK Business Development Director, Dunnhumby
Sophie Billi-Hardwick, Marketing & New Business Director, XYZ Brand Experience
"I have just had a Zoom remote training session with Mark at jfdi on ‘Feeding the New Business Pipeline’ and it was genuinely the most helpful and practical information I have received.
Mark’s experience and knowledge is invaluable to New Business professionals and his teaching style is friendly and enjoyable. Lucky to have had the opportunity for one-to-one, face time session on Zoom - which worked brilliantly. Hope to learn more from him in the future."
Hannah March, Head of New Business, Engine
"I had a great 1:1 coaching session with Mark @jfdi via Zoom last week whilst working from home. It was really useful to talk through New Business strategy and approach with someone hugely specialised but also objective. I came away with lots of inspiration, having uncovered together some opportunities that I had not considered previously. Thanks again Mark!"
Alex Johnson, Senior New Business Manager, Born Social
"I recently completed some great training with Mark that was originally going to be an in person group session but due to lockdown was done via Zoom. Due to the new format Mark extended it to three shorter more personal sessions that were much more tailored to our specific business needs. Great session and lots of new strategies to implement as a result."
Nick Meakin, Head of Sport, Marcomms, Strategy, Activation at The Playbook
Sarah Hazlehurst, Managing Partner, MKTG
Sara Cosgrove, European Communications Director DDB
Zoe Kelleher, Director of Inviqa
Marc Gutreich, Managing Director, Open Outdoor
Our team all have agency backgrounds - where they worked in Senior Management as Strategists, New Business Directors and Client Service Directors. They understand the cut and thrust of daily agency life and the need to resolve the tension between theory and getting things done. So they all share a common attitude and action oriented approach - the clue’s in our name - jfdi.
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