2021
2020
2019
2018
2017
2016
2015
2014
2013
Batting order in pitches - does it matter?
How to position your agency to attract new business prospects
Credit for your credentials
Walking the right side of stalking?
Is marketing the new black?
Referrals as a prospecting strategy
2012
2006
New Business Challenges
We recently presented at the AAR Masterclass on "Making New Business Everyone's Business". We took a straw poll on everyone that attended as to what was their biggest challenge in New Business in 2013. We had some interesting results:
- Having clear briefs on pitches
- Being selective in pitches
- Prioritising time
- Sharing new business internally – instilling a new business culture – support from wider team
- Problems with conflicting clients
- Level of detail required with ppqs
- Standing out from the crowd
- Lack of internal resource
- Converting from long list to short list
We would be interested in opening this up to the wider New Business community to see how you would rank these in terms of importance to you. You can take part in this survey here.
We'd also love to hear any other issues/feedback and you can always email one of the team.
SHARE THIS