Get New Business Fit: How to build an effective new business machine

Thursday 9th July 2020

This skills session is designed to accelerate learning and covers the fundamentals of 2020 new business planning. It examines everything you need to know to create and activate a new business plan, from setting targets, defining your ideal client, to instilling an agency-wide entrepreneurial culture and establishing/reviewing KPIs.

Guest speaker Tony Spong, Managing Partner at the AAR, is well-versed in understanding what attracts clients to agencies. Tony will be demonstrating how to create standout agency collateral: content and narrative founded on the principle that less is more.

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