About Us
Camilla Honey
Camilla has specialised in new business for over 18 years, so her advice isn’t from a textbook. It’s real!
Camilla began her new business career at Roose & Partners, moving on after three years to J Walter Thompson. Since leaving JWT in 1997, she’s worked as a new business consultant for a number of agencies including; JWT, Michaelides and Bednash, St Luke’s, HHCL, Soul and Chime Communications.
Identifying a need for improving new business skills in the Marketing Communications sector, Camilla launched jfdi® in August 2004.
Camilla is a member of the Marketing Society. She runs New Business Skills Courses on behalf of the IPA and Masterclasses for the AAR.
Mark Clark
Mark has over 20 years client service experience and an excellent track record for winning, retaining and growing business.
Mark has worked across a wide range of clients, categories and disciplines with brands and companies such as Coca-Cola, Cadbury, Nestle, GSK, Panasonic, Interbrew, Durex, and Capital One. He has worked at both small and multinational creative agencies, latterly as a Senior Vice President for Europe, Middle East & Africa at McCann Erickson.
While Client Services Director at McCanns, Mark implemented a programme of training and development for his 100-strong team to improve quality of service to clients. An independent industry Agency Survey showed a shift in ’Quality of Account Management‘ ranking for the Agency from No.8 to No.1 during his 3 year tenure.
He has a proven track record for organically growing his portfolio of business, achieving an average 18% growth p.a.
Matthew Ravden
Matt has spent over twenty years in the PR industry, building businesses and winning pitches for clients of all shapes and sizes.
Matt started his career at tech PR agency Text 100 in 1985, and was running the EMEA business ten years later, having worked with the likes of Microsoft and Intel. He then took a spin-off team out of Text 100 to pitch for the Apple account, won against all the odds, and Bite Communications was formed. In the ensuing three years, Bite went from maverick start-up to one of the most formidable agencies in the UK, having successfully pitched for a range of blue chip clients including Oracle, ICL, BT, Toshiba and HP. Bite only lost two pitches in those three years. Matt then spent four years living in Sydney and opening Text 100 offices across Asia, before returning to the UK and writing a novel (called BlokeMiles).
He has been working with jfdi® since April 2008, helping PR agencies win more new business and streamline their new business operations.